In 2024, LG’s OLED TVs accounted for more than 57% of the global premium market, with shipments of over 22.6 million TVs worldwide. · The LG Best Care Trailer introduces a mobile, multi-purpose solution for customer service, marketing, and CSR activities across Kenya, Uganda, Tanzania, and potentially Zambia. NAIROBI, Kenya, September 5, 2025… Buyers of LG electronics […]
LG Predicts Strong Growth in Kenya’s Premium TV Market
LG Electronics (LG) projects 1% growth in Kenya’s premium television market over the next year, driven by rising demand for high-end home entertainment. This momentum mirrors the broader surge in the country’s premium electronics sector, driven by higher disposable incomes, the sophistication of consumer preferences, and a strong appetite for cutting-edge technology. Kenya’s high-end electronics […]
Save Money and Reduce Waste With LG’s New InstaView Bottom Freezer Fridge
LG Electronics (LG) East Africa has today introduced the LG InstaView Bottom Freezer refrigerator to the Kenyan market, presenting it as a practical solution to food waste, one of the region’s most pressing challenges. At the launch event in Nairobi, Donghun Lee, President of LG East Africa, described the new refrigerator as a product designed with […]
LG Electronics Secures Top Spot in Global Household and Kitchen Appliance Reliability Rankings
LG Electronics has been recognized as one of the top-performing brands in the 2024-2025 Consumer Reports reliability evaluation[i], securing the second position in rankings for household and kitchen appliances. This achievement further reinforces LG’s reputation as a leading brand in providing reliable, high-quality products that meet the needs of consumers around the world. The Consumer Reports evaluation, […]
New LG Study Reveals 48% Increase in Optimism Over the Last Six Months
A new study by LG Electronics (LG) reveals that 48 percent of consumers are more optimistic today than they were six months ago. The survey, conducted across 16 markets, provides extensive data on global optimism, its drivers and the demographics that feel the most optimistic and happy. The global average optimism score is 7.49/10. Consumers […]